GA Analytics Report Guide
View the latest Google Analytics 4 (GA4) metrics, the daily AI analysis, and recent history for a property.
📋 Overview
For a selected GA4 property, this page shows:
- Latest metrics — the most recent collected snapshot (KPI cards).
- AI Analysis — a daily AI-generated summary with anomalies and recommendations.
- Recent history — a table of recent daily snapshots.
✅ Prerequisites
- The property is registered for your organization — see GA Property Management.
- Collection is running so there is data (see "Setting up collection" below).
🔎 View a report
- If your organization has registered properties, pick one from the GA Property dropdown; otherwise type
properties/<id>in the manual box and press Load. - The page loads the latest metrics, the latest AI analysis, and recent history.
📊 Metrics
| Metric | Meaning |
|---|---|
| Active Users | Distinct active users |
| Sessions | Number of sessions |
| Page Views | Screen/page views |
| Bounce Rate | Share of single-interaction sessions (shown as %) |
| Conversions | Conversion events |
| Avg. Session (s) | Average session duration, seconds |
⚙️ Setting up collection (admin)
Metrics are collected by a GIIP agent and analyzed once per day. One-time setup:
- Register the property in GA Property Management.
- Service account key — create a Google service account with GA4 read access, share the property with it, and place the key JSON on the collector PC. Template: giipdb
mgmt/ga-service-account.json.sample. - Collection job — deliver the collector to a PC via CQE with giipdb
mgmt/register-ga-cqe.ps1(registersga-collect.cqe.ps1). See the CQE guide and giipdbdocs/30_Specs/CQE_SPECIFICATION.md. - AI analysis — the daily batch (
execgiipga.sh) produces the AI report; it needstGaConfig(queue_sk)seeded and an AI API key.
Once collection runs, this page fills in automatically.
Troubleshooting
| Symptom | Cause | Solution |
|---|---|---|
| "No GA data found" | Nothing collected yet for this property | Verify collection is set up and the agent ran at least once. |
| Property dropdown is empty | No properties registered for this organization | Register one in GA Property Management. |
| "No AI analysis yet" | The daily AI batch has not produced a result | Wait for the next run, or check the batch / tGaConfig. |
| 403 / Access denied | You lack permission for the property's organization | Use an organization you belong to. |
Version: 1.0
Last Updated: 2026-07-23
Source File: giipv3/public/help/gareport.en.md